Cards like the one above were produced and sold locally to raise money for the war effort. During the war there were literally thousands of different charities, societies and funds who collected money so that they could send all sorts of things out to the troops. These include items like cigarettes, chocolate and even socks or balaclava's. All sorts of objects were produced for sale to the public, usually costing just a few pence and comprised of things like money-boxes, badges, toys and postcards like the ones shown on this page. Most items were sold during Tank Bank weeks, when many towns and cities were visited by a tank selling war bonds.
These postcards were sold in huge quantities and were very cheap at the time, but were often printed on very poor quality paper and didn't last well. They were never intended to be kept and surprisingly a few have survived today, and are greatly sought after by collectors. A rare card that originally sold for a penny in 1918 could now be worth £50-£80.
Who wrote the “Tank Anthem” on this card is unknown. It is known that there were a few poets amongst the staff at Fosters including Sir William Tritton (Chairman of William Foster Co), who wrote a poem comparing the humble caterpillar to the tank.
Who is G.T., Do you know?